Home / Tag Archives: google

Tag Archives: google

What Are the Advantages of Google ADX over Google Adsense

So most of the publishers we encounter has Google Adsense, set up either running through DFP or Hard Coded on the page. The best option is to always set up the site using DFP, ad serving since it gives you much more data and benefit to add your direct and …

Read More »

Google counters header bidding with exchange bidding for Dynamic Allocation

Google gives a straight answer to the header bidding Google has just announced on the new technology, the new “exchange bidding” technology will supposed to give an answer to the header bidding. Google announcement (By Jonathan Bellack Director, Product Management): “Today we’re announcing that First Look is available to all DoubleClick for Publishers …

Read More »