Google Just Launched a DFM Beta
Google just announced that they are launching their solution to the header bidding. Jonathan Bellack, Google’s director of product management, made the announcement about Googles answer to header bidding.
We tried the solution, as far as we tried we can’t see a real advantage to using it.
Their coverage is not very high and the CPM did not rise as we were expecting it to rise.
(ADX courtesy of Adnimation)
Google said that the “waterfall” method that publishers are using is one way to work and First Look (Header Bidding) is another way. In the future, it’s more likely that we will see more header bidding and firstlook solutions.
Don’t forget to activate the Dynamic allocation, read here to learn more.
We at Premium Monetization are working hard on the header solution so drop us a line if you want to try it out.